I didn't always like feverfew. I'd not seen (or not noticed) it before I began working at the farm, and I didn't like the variety they grew my first year. I didn't give much thought to there being other varieties, which is silly, because there are varieties of nearly every other thing you can grow. This year we picked from a small volunteer patch of the old and then from a big patch of the type you see above. It's considered an herb - one used for pain relief - and grows tall enough (two to three feet!) to be a great cut flower, filling in nicely around larger blooms. If you live in zones 5 or above, you can grow feverfew as a perennial. Even if not, it reliably self-seeds.
I love it because it's simple and sweet. It smells like summer (warm and grassy and herbal) and makes me think of jumbled together wildflower bouquets that somehow end up being perfect (despite or because of being mainly comprised of wild and rangey weeds?). I plan to grow these next year around the bases of the single stemmed sunflowers that I'm putting in. They won't have to compete for sun like they would under branching flowers like cosmos and they'll keep me from freaking out over empty space in the garden that certainly could be used for something.